Search engines today are becoming even more refined and smarter at finding relevant and informative sites and blogs to index, and your blog will receive a higher credibility status when it encompasses most of the important elements. Search engines and directories are looking for:
Relevant content
Appropriate formatting and titles
Steady visitor traffic
Linking in from other sites
Regular posting and updating
Consistency in blog content
Sites free of spam and excessive advertising
Effective use of Ad Sense
How Visitors Determine Credibility
Making yourself a trustworthy and credible resource on the web takes time, but becoming an expert in your niche industry is an essential step towards regular readership. Even if your blog is an extension of your website, you can use it as a subsidiary resource platform that can help introduce readers to your company, and encourage them to continue reading. From the customer or visitor's perspective, there are essential signs of credibility that help distinguish one source form another. This includes:
Longevity of the blog - How long has it been active, how many posts are there?
Experience - Does the author have other sites and experience published around the web? If so, what are they? Expertise - can the author verify their expertise?
Design - Is the site well-constructed and updated according to industry standards?
Writing style - Is the author a strong writer, or do they seem to post poorly written content on a regular basis?
Readership - Has the blog or site reached a high amount of readers? Many people turn to ranking indexes such as Alexa to determine this.
Consistency - Are the posts regular and arranged in the appropriate categories, or are they simply submitted to the blog randomly?
Transparency - Is the voice natural and friendly, or does it sound like it is coming from the marketing/PR department of the company?
Gaining steady readership will take time, but establishing credibility is a long-term goal for any blogger regardless of experience. Knowing how to convey a message that matches with your reader's interests is a necessary step; take the time to research, review, and edit your blog posts each time and make sure that the overall blog setup and design is in line with the competition.
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