Does your blog pass the "blink" test? A key ingredient for an effective blog is a great tag line that captures the first time reader's attention.
The Tag Line
After naming your blog, it is highly recommended that you include a tag line to explain what the blog is about.
Here are the 3 points you want to cover in your tag line:
1. Identify your ideal reader
2. What is the subject matter
3. Who are you?
Not being clear about a blog's purpose is one of the major mistakes businesses make. Not only are titles often confusing about what the focus is, the tag line often does a poor job of defining who the blog is for, and what's in it for them if they stay and read the content.
Don't let this happen on your site.
The other frequent mistake bloggers make is not putting their name clearly in the tag line. Blogs are designed to be personal conversations and it's frustrating to have to search to to try and figure out who is authoring the content
A reader shouldn't have to search on the About page to find out who is writing . Even when there is a photo of the author, often there is no identifying name. Put your name in the tag line underneath the title so readers know right away who is writing the blog.
If you don't have a header that permits a tag line, then you can create a sidebar item with the name and tag line.
You can also create a marketing message or mission statement, such as how people can hire you and why they would want to. This short message can go in one of the upper sidebars, such as underneath your photo and link to your About page.
For more leading edge business blogging tips get a free report on Better Business Blogging at http://www.betterbizblogging.com To learn about using more social media tools like blogs, go to http://www.buildabetterblog.com Business blogging expert Denise Wakeman is co-founder of The Blog Squad.
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