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One of the downsides of WordPress as a content management system (and yes there only a few) is that it has a habit of duplicating certain bits of content that you publish on multiple areas of your site.
This of course is a bad thing because it makes it seem like you have duplicate content on your domain - often a sign of a spammy low quality site.
One example is this...
Say you write a post for a particular category, and submit it.
That post appears on your blog home page initially, and it also appears on the page which is the url of your post.
So it appears on
yourdomain.com
and
yourdomain.com/my-post-url
Not only that but it also appears on your category home page. Furthermore but without the use of other tweaks, it will also appear on your archive page and if you use it, even your tag pages.
This can mean the same piece of content popping up in 4 or 5 different places and look terrible to the incoming Google Spiders... say goodbye to your rankings.
Fortunately there's a couple of easy fixes to this.
The first is the use of a little button that appears above your post content field in the write post page.
It's called the "more" tag, and it looks like a white box with a horizontal line through it.
What the more tag does is cuts your post into two pieces on the page. It makes it so that when your post is displayed on the home page of your blog (or your category pages, tag pages and archive pages) it displays only a small chunk of the post (that which you leave BEFORE the more tag) and not the whole thing. To get the whole post the reader must click on the post title. This means the full post content is only displayed at once URL on your blog - the post URL!
To insert the More tag all you do is put your cursor on the spot in your post content where you want to split the post up. It's best to keep it as high up in the post as possible, so you're only showing a small teaser of your blog post on the home page and category pages and you're enticing people to click through to read the full post. Once the cursor is there, you click the white MORE button and the More tag will be inserted. You'll see it appear in your post content as a line with a "more" button on the right of the page.
If you do this with every post you'll be ensuring that you have no duplicate content and giving your blog the best chance for maximum search engine traffic.
Having earned almost a million dollars over the past three years as an online marketer, Andrew Hansen is a leading expert in the field of blogging in niche markets. Get your free report on finding profitable niches and making thousands of dollars per month from them at http://crapcuttermarketing.com
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