If you want to optimize your site, drive more traffic and improve your conversion rate, then the first thing you need to do is work on that Blog! Driving renewed traffic to your site can be very simple. The three things you need to know are be a blogger, tag each post, and optimize them for major search engines. Your blog can be the key to getting your business noticed and appreciated.
Write, Write, Right!
First every good blog has to actually be a blog. This means you need to keep it updated, writing a minimum of once a week. The more you write, the more people will read. Also you want to write interesting and noteworthy articles that will attract readers to your business homepage. Each blog article should have a title because search engines look for a site's information based on the title. Your titles should be clear, have appropriate keywords and engaging. Just like newspaper headlines or magazine covers, your titles must act as a hook for readers.
You should also join social networks like FaceBook, MySpace, LinkedIn to help promote your blog. Linking your blog to a FaceBook site exposes it to your friends, thereby promoting traffic to your blog and business homepage.
Trafficking in Blogs Is Effective and Legal!
Commenting on blogs you find interesting is also a good way to drive traffic. This gets you known through the blogging community and keeps you in contact with people who could link your blog to their site with widgets or other promotional tools. Some blogs link back to your blog each time you comment. You can do this for your comments boxes as an incentive for others to comment as well. And the more links you have on your site, the better your odds are of showing up on major search engines. Google, for example, gives priority to sites that have more links.
Socialize Your Blog!
Each time you update your blog you should ping it. Pinging a blog allows other bloggers to see that you have new information. You can use programs like WordPress that will automatically ping your article to the ping engine of your choice. Pingoat is a great one.
With every new article you put on your blog, you should tag it on sites like Del.icio.us, Digg, and Technorati. To maximize your blogs potential with tagging, you should make your articles keyword friendly and ping them as well. Tagging your blog articles makes your blog, and essentially your business, more available to readers and potential clients. These tagging and pinging websites help promote your blog and drive traffic.
Multiply Your Effectiveness!
Another great way to promote your business through the web is to optimize your site for major search engines. Google gives priority to sites with more pages than fewer. By using programs like WordPress, you can expand the number of pages you have on your blog. What WordPress does is make each post viewed by Google as an individual page. Also some posts can appear multiple times for various searches, thereby making them seen as more than one page.
If you follow these tips, your blog will be on its way to working for you and your business. A key to site promotion lies within your blog. So keep your blog updated, fresh and interesting.
TeamWork Builds Web Success
The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we'll show you ways to increase the amount of qualified traffic to your site through the expanding "social web" and how to convert visitors into buyers at a high rate of return.
Your website can become an effective marketing hub for your business. To learn more about the power of Direct Response Web Marketing, log on to http://www.websuccessteam.com/whydirectresponse.htm
Contact the Team today for a complimentary consultation at http://www.websuccessteam.com/contactus.htm or email Bob Speyer at bob@websuccessteam.com
To your web success!
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